Stagecoach Music Festival

Launched in 2007 by Goldenvoice, the Stagecoach Country Music Festival is an annual three-day event held at the Empire Polo Club in Indio, California. While it is primarily a country music festival, its lineup has expanded to include folk, bluegrass, roots rock, and even "country-adjacent" pop and EDM acts. In the last decade, Stagecoach has shifted from a "concert in the desert" to a social media powerhouse. Its impact is felt across three main areas: coastal cowgirl, Bachelor nation, and genre-blending and "yee-haw" virality. Stagecoach is known for being more family-friendly than Coachella, but it is also significantly higher in density for "vlog-style" content, as the camping culture (specifically the RV resort) provides 24/7 footage for creators. This year's headliners are Cody Johnson, Bailey Zimmerman, Red Clay Strays, Lainey Wilson, Riley Green, Journey, Post Malone, Brooks & Dunn, Hootie & the Blowfish, Diplo, Pitbull, and Ludacris.